Personal Portfolio

Hi! I’m Rahil

UX/UI Designer

Muhammad Rahil | Portfolio | Product Development | Service Design | Stakeholder Management | UX Design | UI Design | Profile Picture of Muhammad Rahil
Product Development / Service Design / Stakeholder Management

About Me.

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Resume
Product strategy and experience design professional with 20+ years of experience delivering complex digital transformation initiatives across the MENA region. Experienced in shaping digital products and services from concept to delivery, aligning business objectives, customer needs, and technology capabilities. Proven track record of driving innovation, leading cross-functional teams, and collaborating with stakeholders to create scalable, user-centred solutions that improve customer experiences and deliver measurable business value.
Muhammad Rahil | Portfolio | Product Development | Service Design | Stakeholder Management | UX Design | UI Design | Profile Picture of Muhammad Rahil
Product strategy and experience design professional with 20+ years of experience delivering complex digital transformation initiatives across the MENA region. Experienced in shaping digital products and services from concept to delivery, aligning business objectives, customer needs, and technology capabilities. Proven track record of driving innovation, leading cross-functional teams, and collaborating with stakeholders to create scalable, user-centred solutions that improve customer experiences and deliver measurable business value.
Product Design & Execution
- Product Strategy & Design Execution
- Feature Architecture & Prototyping
- User Journeys & Experience Optimization
- Cross-Platform Product Design
UX Strategy & Research
- User Research & Benchmarking
- Journey Mapping & Personas
- Heuristic Evaluation & A/B Testing
- Usability Testing & Customer Interviews
Collaboration & Leadership
- Stakeholder Workshops
- Product Discovery & MVP Scoping
- Agile Team Collaboration
- Design System Governance
10 Yrs
figma
6 Yrs
Sketch
20 Yrs
Photoshop
16 Yrs
illustrator
20 Yrs
html
10 Yrs
wordpress

Recognition

Recognition.

Cormac Moylan
Chief Marketing Officer
OMX Digital - Dubai, UAE
OMX Logo
Rahil was tasked with creating a prototype design for a website. On the basis of the prototype, we decided to hire him to undertake a larger project. Throughout the project, Rahil demonstrated his attentiveness, attention to detail, and knowledge of our requirements and business.

The final deliverable was of excellent quality, and we are looking forward to working with Rahil on our next project.
Joshua Thompson
Founder
Brightbeam SEO - Boise, USA
Brightbeam Logo
One of the things I appreciate most about working with Muhammad is how easy he makes the process. He’s always responsive, quickly addressing any questions or requests I have, and is open to feedback to ensure every detail is just right.

Communication with Muhammad is effortless; he’s incredibly organized, timely, and clear, which makes working with him a smooth and stress-free experience. I always feel that he genuinely cares about getting things right and takes pride in delivering work that meets my needs.
Hiba Mojabber
Creative Director
Publicis Sapient - Dubai, UAE
Publicis Sapient Logo
I want to take a moment to celebrate Rahil's great work and dedication. In a very short period, Rahil was able to develop a quick and comprehensive prototype to solve very complex UX and business problems.

I presented the work to the senior leadership and the feedback we've got, from 15 different senior stakeholders, was a consensus of major satisfaction with the quality and speed of the deliverable.

Work History.

Worked with agencies and startups to deliver design excellence

EY Studio Logo
Manager
Ernst & Young (EY Studio+)
Jun 2026 - Present

As a Manager in EY Studio+ Business Consulting, I lead product innovation and experience design initiatives, helping clients create user-centred digital products and services. My role involves defining product strategies, facilitating stakeholder workshops, conducting user research, and translating business needs into intuitive customer experiences. Currently supporting Masar (Saudi Client), I collaborate with business and technology teams to improve digital journeys, optimize service delivery, and drive digital transformation through product strategy, service design, and experience-led innovation.

Design Ninja Logo
Design Manager
Design Ninja FZ LLC
Dec 2023 - Apr 2026

Lead and mentor high-performing UI/UX teams, driving innovation through user-centered design and strategic execution. Recruit and develop top-tier design talent while managing project scopes, budgets, and timelines to ensure quality and consistency. Streamline workflows and maintain clear communication frameworks to align design execution with business goals. Actively integrate industry trends and design best practices to elevate team performance and creative output. Focus on delivering scalable, intuitive digital experiences across web, mobile, and enterprise platforms—while fostering a culture of growth, measurement, and design excellence.

Senior UX Designer
Publicis Sapient
Aug 2019 - Jun 2023

Collaborated with cross-functional teams—including engineers and product managers—to craft seamless, user-centered product experiences. Applied advanced UX research methods like information architecture, wireframing, and usability testing to drive insight-led design decisions. Produced high-impact storyboards, mockups, and interactive prototypes to clarify complex journeys and improve overall usability. Facilitated stakeholder workshops and ensured alignment between user goals and business priorities. Streamlined high-friction user flows and successfully delivered production-ready interfaces across both mobile and web platforms.

Senior Designer
LMTD MENA FZ LLC
Jul 2015 - Jan 2019

Created engaging websites and mobile applications with a strong focus on UX/UI and digital art direction. Delivered end-to-end eCommerce solutions by integrating payment/shipping APIs (like Xero) and building tailored CMS platforms, including ADNOC Oasis and Vitabrid. Implemented performance-tracking tools like Hotjar, UpViral, and Unbounce to monitor campaign KPIs and user behavior. Presented interactive demos to stakeholders and collaborated with internal teams to develop CRM-integrated landing pages that enhanced lead generation. Informed decisions through data-driven research and user testing.

Bravado Media Logo
Design Lead
Bravado Media (Freelance)
Aug 2014 - Dec 2014

Directed a multidisciplinary team of designers, developers, and social media professionals, delivering creative leadership and innovation across digital initiatives. Partnered with clients to define business goals and scope, while managing workflow and task delegation. Presented concepts, business proposals, and interactive design prototypes to both internal and external stakeholders. Enhanced campaign effectiveness by guiding social teams in developing lead-generation and brand awareness strategies. Set quality benchmarks for code and tech integration across various digital platforms and CMS-based apps.

eMediaLink Logo
Digital Lead
eMediaLink FZ LLC
Jun 2012 - Jul 2014

Produced high-impact websites, event microsites, and print/digital marketing collateral with a focus on UI/UX. Spearheaded Salesforce integration into the company’s CMS to support internal teams in sales and support functions. Delivered rich media content across digital platforms and maintained up-to-date client landing pages aligned with promotions. Boosted social engagement through the development of interactive Facebook apps and worked with developers to explore emerging technologies and enhance usability standards.

AudienceAlive Logo
Senior Designer
Audience Alive
Jan 2008 - Mar 2011

Delivered impactful multimedia presentations and interactive experiences for events, including live voting systems used at corporate gatherings and leadership sessions. Produced high-quality visual content for small businesses and large enterprises alike. Managed the company’s website redesign, applying SEO and analytics integration to improve visibility. Created print collateral supporting go-to-market initiatives and partnered with clients to build compelling sales and investor presentations.

Dotcom Arabia Logo
Graphic Designer
Dotcom Arabia (Yahoo!)
Jan 2007 - Dec 2007

Designed rich media assets for social campaigns and digital platforms, significantly improving user engagement. Teamed up with developers to build innovative web experiences—including travel tech platforms and video-sharing sites. Managed full design cycles from wireframes to final UI, ensuring responsive design compatibility across platforms. Enhanced brand identity through clean, impactful visuals for both web and print.